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MADA was conceived in a small beach house
in Dana Point in the summer of 2004. Founder Vince De La Pena
wanted to create a brand that wouldn’t be over distributed like many of
his competitors, not to be sold in just any store from the east
to west coast. His vision for MADA was to truly put the “special
back into specialty”.
With the unveiling of MADA, the publics first perception of
MADA was exactly what Vince intended, gritty black and white
photos, inspired by vintage Rock N Roll photography. These images
captured the true rawness of its team riders, never staged rather
than scripted and posed.
MADA’s foundation is built on using
only the best quality denim, fabrics, and showcasing original
pieces inspired by its team riders while using some of the
most progressive fits.
With one of the most powerful logos out, the MADA
logo is a prominent feature in every aspect of the clothing line.
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